Identity bracelets were first introduced during World War II and became fashionable during the 1950's as symbol of ruggedness worn by biker bad boys and James Dean lookalikes. Alex Streeter grew up wearing ID bracelets as a teenager, when it was the custom to give your bracelet to the girl you were "going steady" with. Today we've streamlined the classic style, giving it an avant-garde twist. Identity is fluid in the modern world, and the warped identity bracelet is the perfect gift for anyone who doesn't quite fit the mold.